Press Releases 2010

1-3 October 2010 Gold Silver Time

With Gold Silver Time into its second decade

The MCT International Fair Centre and the PSP Visual Arts Studio are leading the Gold Silver Time Jewellery and Watch Fair into its second decade. The previous decade was a time when the success of the Warsaw event was built: its standing was consolidated while its brand was powerfully promoted. Over the next ten years the organisers will continue their proven measures and offer many new solutions tailored both to the needs of our exhibitors and the constantly changing market.

This year, the organisers expect approximately 270 Polish and international exhibitors with products that will display a cross-section of the jewellery business: from silver, gold, fashion and designer jewellery, through precious stones, gemstones and semi-finished products, to tools, machinery, packaging, displays and watches. The product range presented at GST is evolving, as the market itself is undergoing continuous transformation: although fashion jewellery is taking up ever larger portions of the pie, Gold Silver Time steadfastly puts a strong emphasis also on classic products which follow the latest trends and on designer jewellery. Especially the latter has been enjoying huge interest, also among international customers who value the Polish school of design very highly.

Fashion will certainly be the common denominator of the products on display: fashion which follows the most recent trends and is suited to customer needs – after all, that’s exactly what guarantees commercial success.

Recent years have been rather difficult for the jewellery business but – judging from external signs – the crisis seems to be easing up little by little. This is proven, for instance, by an increased interest in GST compared to its previous edition, which was evaluated as good, and by larger floor space taken up by the exhibitors. In order to meet these expectations, the organiser has suggested the availability of another, neighbouring exhibition hall within Expo XXI; the idea will be consulted at the forthcoming edition of the fair.

That the situation is stabilising is also indicated by the return of several exhibitors who – for various reasons – were absent last year. This group includes S&A - Poland’s largest manufacturer of gold and silver jewellery with amber. S&A President Adam Pstrągowski explains this decision: “Gold Silver Time has good dates in the stocking-up calendar before the December sales peak, with Warsaw’s location being very convenient for shop owners from all over Poland who visit the fair. It needs to be said that the way GST is organised and its related events bring the entire jewellery community together and provide a fresh outlook on the condition of the Polish jewellery business.”

Gold Silver Time has an established position as a cultural and societal event. The contributors here include the art exhibitions and competitions organised as part of GST: it is worth noting that the Presentations Polish Open Art Jewellery Competition will celebrate its 10^th anniversary this year, with the Minister of Economy Gold Silver Time Best Product Award also presented for the 10^th time. The prestigious side events and celebrity guests are also extremely important. Last year, for instance, the Fryderyk Chopin Institute chose the Warsaw fair for a competition partner in Chopin – Form of Music. The Amber Rose has been presented on behalf of the jeweller community to people who are involved in social work for two years now. First Lady Maria Kaczyńska was the Rose’s first laureate and chose Jadwiga Czartoryska as her successor. We will find out who will receive the third Amber Rose on October 1, at the Gold Silver Time 2010 Opening Ceremony.

The Exhibitors’ Evening at the Sobieski Hotel is a fine vehicle for integrating the community. This time, Smile, Poland’s best 6-strong cover band, will guarantee your enjoyment, as they perform pieces from both the Polish and English language music scene. Palate pleasures will be taken care of by Master Chef Robert Sowa, who is renowned for his excellent cuisine.